Stats:
- 175K monthly searches on google for “Estate Planning".
- The market for bundled and unbundled documents and services delivered online by “virtual” law firms or legal services companies, is valued at approximately $4.1B.
- Avvo generated $8.5B in revenue for lawyers last year.
The pace and nature of technological change in the last two decades is remarkable. Not only has technology rapidly transformed or wiped out entire businesses or even industries in the course of a few years (Blockbuster or land-line telephones, anyone?) but it has done so in ways many either refused to or simply could not possibly have foreseen.
Whether or not you believe that technology will transform the law it’s indisputable that consumers of legal services (just like consumers of other services, and really, just like lawyers both in their professional and personal lives) will continue to use the internet more, not less, in the future.
Just as they’re now investing, ordering food and groceries, streaming music and movies, banking, hailing rides, and booking plane tickets and hotel rooms, people will likely at least begin to research a lawyer or a legal topic online. But you don’t have to take our word for it. The “10 Statistics” webinar will give you 10 solid reasons backed by data that shows not only that consumers are increasingly using the internet to understand and consume legal services but, exactly how they’re doing it.
Members! To join this conversation with Roslyn Drotar and Special Guest, Dan Lear from AVVO, hop on the Marketing Roundtable Friday, July 10th at 12 EST. Space is limited so register today by logging into the members website and view upcoming events on the homepage.
We'll "see" you there!
Roslyn Drotar – Online Marketing Strategist, Lawyers With Purpose
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