Lawyers With Purpose
The leading provider of practice management solutions to maximize opportunity and joy for Estate Planning attorneys
Lawyers With Purpose
The leading provider of practice management solutions to maximize opportunity and joy for Estate Planning attorneys
Lawyers With Purpose Marketing
Lawyers With Purpose Marketing
Marketing Built Around Your Firm.
Not a List of Tactics.
Marketing Built Around Your Firm. Not a List of Tactics.
Growing your law firm takes more than running ads, posting on social media, or sending emails. It takes a clear understanding of where your firm is today, where you want to go, and what needs to be in place to get you there.
Lawyers With Purpose Marketing takes a different approach.
Before we recommend a campaign or ask you to invest in lead generation, we look at the big picture. We assess your existing marketing infrastructure, identify opportunities and gaps, clarify your goals, and develop a strategy built specifically for your firm.
Because generating more leads isn’t the first step.
Building a firm that’s ready to attract, nurture, and convert those leads is.
Stop Guessing. Start With a Plan.
Many law firms don’t have a marketing problem because they aren’t doing enough. They have a marketing problem because the things they’re doing aren’t working together.
A website was built several years ago. Social media is handled when someone has time. Emails go out occasionally. Referrals continue to come in, but unpredictably. Then, when the firm wants more leads, the immediate answer is often to spend money on advertising.
That can lead to disconnected tactics, inconsistent messaging, and marketing dollars spent without the infrastructure needed to turn attention into new business.
These are exactly the challenges identified in LWP’s Annual Marketing Program™ (AMP™) program, including unpredictable client flow, disconnected tactics, difficulty standing out, and a lack of visibility into what’s actually producing results.
LWP Marketing starts somewhere different. It’s all about the approach.
The LWP Marketing Approach
Your firm doesn’t need another company simply telling you what marketing tactics to try.
With LWP Marketing, you have access to marketing professionals with more than 20 years of industry experience who look at the bigger picture. We assess where your firm is today, examine the infrastructure supporting your marketing, identify what’s missing, and create a roadmap based on where you want to go.
Then we help you put it into action.
Our hands-on consulting approach is designed to make sure your firm has the right tools, systems, strategy, and resources in place to support your marketing.
We don’t simply tell you what to do.
We teach you. We show you. We help you do it. And we set you up to move forward with greater confidence and purpose.
Just as importantly, we don’t stop once the marketing begins. We help establish accountability and measurement so you can understand what’s working, what needs to change, and where your marketing resources are best spent.
Assess Where You Are
Before determining where your marketing should go, we look at what you already have.
Your brand. Your website. Your messaging. Your database. Your referral relationships. Your digital presence. Your internal resources. Your current marketing activities.
We take the time to understand what’s working, what’s missing, and what may be preventing your marketing from producing better results.
Build the Infrastructure
Effective marketing needs a strong foundation.
Before recommending that your firm spend money generating leads, we help make sure you have the proper infrastructure and tools in place to support those leads when they arrive.
That can mean strengthening your website, clarifying your messaging, improving tracking, organizing your database, developing follow-up processes, or addressing other gaps that could undermine future marketing efforts.
The goal isn’t simply to generate more leads. It’s to make sure your firm is ready for them.
Develop Your Marketing Roadmap
Once we understand your firm’s foundation, we develop a marketing roadmap aligned with your goals, resources, market, and opportunities.
Through LWP’s Annual Marketing Program™ (AMP™), your firm has access to ongoing marketing consultation, strategic planning, implementation support, tools, accountability, and measurement.
Instead of wondering what you should be doing next, you have a clear direction for where your marketing is going and why.
It has a purpose.
Activate the Right Tactics
Only after the strategy and infrastructure are understood do we determine which marketing tactics make sense.
Your firm may need digital advertising. Or it may need a better website first. You may benefit from email marketing, social media, stronger content, seminars, traditional media—or a combination of tactics working together.
We don’t start by selling you a tactic. We start by determining what your firm actually needs.
Measure, Adjust & Move Forward
Marketing shouldn’t operate on assumptions.
We help your firm establish meaningful ways to measure performance, review results, and determine what should happen next.
That creates accountability—not only for what your firm is implementing, but for whether the marketing strategy is moving you toward the goals you established in the first place.
Strategy Is Only Valuable If You Can Execute It.
LWP Marketing gives law firms access to a wide range of tactical marketing capabilities, allowing your strategy to move from a roadmap to real-world execution.
Depending on your firm’s needs, our team can assist with:
Branding, messaging, graphic design and ongoing brand consistency
Custom, responsive websites, content development, analytics and lead-capture functionality
Building and maintaining stronger organic search visibility
Campaign strategy, setup, landing pages, management and reporting
Targeted campaigns designed around specific firm objectives
Strategic campaigns, ongoing communication and lead-nurturing funnels
Content planning, copywriting, graphic design and brand-awareness campaigns
Blogs, articles, newsletters and educational content
Digital and print creative that keeps your firm's brand consistent
Promotional strategy and campaign support for educational events
Strategy and consulting for traditional and digital multimedia.
Helping your firm understand what's working so future decisions are based on data, not guesswork
Generate Leads When Your Firm Is Ready for Leads.
“How much do you want to spend on ads?”
“What does your firm need to accomplish?”
Lead generation can absolutely be part of your marketing strategy. LWP Marketing offers digital advertising campaign creation, landing-page development, ongoing management, and analytics.
But advertising shouldn’t exist in a vacuum.
Before investing more money into generating leads, we want to know that your brand communicates the right message, your website supports conversion, your follow-up strategy is in place, and your marketing infrastructure is prepared to turn opportunity into growth.
Strategy first. Tactics second. Lead generation when it makes sense.
Your Marketing Should Work Together.
Your website shouldn’t say one thing while your social media says another.
Your email marketing shouldn’t operate independently from your seminars.
Your advertising shouldn’t send prospects to a website that isn’t prepared to convert them.
And your team shouldn’t have to wonder what they’re supposed to market next month.
When every piece of your marketing supports the same strategy, individual tactics become more powerful.
That’s the bigger picture LWP Marketing helps you build.
ASSESS
YOUR FIRM
Understand where you are today, what’s working, and what’s missing.
BUILD
THE INFRASTRUCTURE
Put the right tools, systems and resources in place to support growth.
CREATE
THE ROADMAP
Develop a customized marketing strategy aligned with your goals.
ACTIVATE
THE RIGHT TACTICS
Implement the marketing services that make the most sense for your firm.
MEASURE
THE RESULTS
Track performance, hold accountability and make strategic adjustments.
Start With AMP™
LWP's Annual Marketing Program (AMP™) provides the strategic foundation for the LWP Marketing approach.
AMP™ is a done-with-you program designed to replace marketing guesswork with a clear, customized plan. Firms receive ongoing marketing consultation, a personalized roadmap, implementation support, access to marketing tools, and opportunities to learn from other attorneys within the LWP network.
Rather than asking, “What should we market this month?”
You'll have a plan that helps answer:
What are we trying to accomplish? Who are we trying to reach? What needs to be built? Which tactics support the goal? And how will we know if they're working?
But the relationship doesn't end when the plan is created.
Through ongoing consultation and implementation support, we help your team understand what needs to be done, why it matters, how to execute it, and how to measure the results.
Comprehensive marketing assessment
Personalized strategic roadmap
Monthly marketing consultations
Hands-on implementation support
DIY Marketing Toolkit access
Accountability and progress measurement
Peer-to-peer insights and sharing
Ongoing strategy evaluation and adjustment
Marketing With a Purpose
You didn’t build your law firm to become a marketer.
But building a successful practice requires a marketing strategy that consistently communicates who you are, who you help, and why prospective clients should choose your firm.
LWP Marketing brings the strategy, tools, creative resources, and implementation support together so your marketing can become a coordinated part of your firm’s growth – not another collection of tasks competing for your attention.
Build the infrastructure. Develop the strategy. Choose the right tactics. Measure what works.
Let's Build a Marketing Plan Around Your Firm.
Whether you're starting from scratch, strengthening an existing marketing program, or trying to determine where your next marketing dollar should go, we'll help you identify the right next step.
