Posts tagged: Estate Planning Marketing

That’s how they start their days in Silicon Valley.  There aren’t alarm clocks blazing at 6 a.m., or parents rushing to get the kids to the local bus stop, because buses don’t take kids to school.  Mom or Dad does that.  People stroll in around 9:30 a.m. after drop-off.  It’s work/life balance at its best!  When work is something you look forward to, and fun and creativity exists in your office culture, the alarm clocks seem a little softer, and maybe even “friendlier!” 

That culture was apparent – not only fully supported, but cultivated by the companies –on our field trip to visit Google, Adobe and Dropbox.

They’ve also got ping pong tables, fully stocked kitchens, video gaming rooms, foosball tables, soundproof rooms complete with guitars and drums, and even bars (both coffee and spirits). Yet everyone is hunkered down and focused 100% on reaching goal, part of a creative team working toward that one common and clearly defined objective.  And, by the way, it’s probably written out on the wall, so the entire team can see right where everyone stands on their delegated task.  

This is all far from the traditional law firms we see – you know, grey suits, rooms so quiet you can hear a pin drop, with the proverbial receptionist offering coffee or water with a conference room behind her. Did I mention the conference rooms at Adobe are all painted with whiteboard paint so you can just write on the walls – one of which even had a garage door that opened up on one side. The conference room name was “Journey,” and there were Journey albums plastered on the walls. Who wouldn’t be inspired working in a room like that?

We can’t all be Google – but we can take a little piece of what they do and bring it into our everyday world.

Bring in creativity and outside-the-box thinking!  Allow some freedom of creativity among teams.

There is nothing hampering thoughts or brainstorming or a work-life balance in these Silicon Valley giants.  It’s in their blood, in their culture, on their walls.  And this is why it’s important to get out of the office to foster brainstorming and creativity with your teams.  Give yourself the work-life balance, because without it you’re limiting a future that could otherwise be limitless.  

Looking at it that way – do you truly make a difference?  Are you investing in the world you’re in when you do?  Or are you investing in the world you want?

Disrupt yourself; go to war with your brainstorming and team support. Get outside your office and work on your marketing plan, your money plan, your strategic planning.  Explore new and innovative ways to bring out the power of creating change in your firm with your team.  

Reshape your practice and our industry.  Completely break away from those big law firm impressions.  Own the small firm and make it work for you!  Cultivate a small family feel for your office that offers warm baked cookies and a warm smiling face that your clients connect with.  By asking how their family is, and inquiring about their legacy goals, and making them feel acknowledged and heard, you give yourself an advantage over those big, cold firms that so often intimidate people.

You can create a firm that has a culture for you and your team that offers creativity, effective brainstorming and a work/life balance that “WOWs” them and your prospects – not to mention their families. 

At Lawyers with Purpose, we have the systems and process to give your practice effective brainstorming sessions – just attend a retreat with your team and you’ll get what we mean.  Thursday at the retreat is always a “work with your team” day facilitated by Dave, Molly and Victoria.  Teams huddle in the best spot for them – with or without coffee house music in the main conference room, poolside, couches, etc.  It’s all at your fingertips on the member’s site, and when you take the tools and put them into play – well, that’s where the magic happens.  It’s your chance to use the tools, create a path and plan – pen to paper – of implementation and execution in a creative space, with your team. 

If you want to know how Lawyers With Purpose can support you with growing your practice AND have a work/life balance, contact Molly Hall at mhall@lawyerswithpurpose.com for a complementary 30 minute law firm diagnostic.

Roslyn Drotar, Online Marketing Strategist, Lawyers With Purpose

Have you ever been invited to speak to a group, or hosted your own event, where a majority of the attendees failed to request an appointment at the end of the presentation?

Of course, everyone can have an “off” day where your presentation doesn’t go quite right or the event itself is a dud. But, if this is happening to you consistently, something is MAJORLY wrong. 

You should be booking appointments at EVERY event that you do—whether you are invited to speak in front of a networking group, or you are hosting your own estate planning workshop, or presenting for a referral source.

At LWP’s Tri-Annual Practice Enhancement Retreat, happening June 1-5, we have included a high intensity boot camp known as “Speakers School” where we teach lawyers the art of speaking to not only educate, but to SELL estate planning or elder law services right on the spot.

If you are struggling right now to turn more attendees of your presentations into paying clients, or you are not doing as much speaking in the community as you would like to, I would encourage you to go here NOW and reserve your space.

We are hosting Speaker School because it works.  Past attendees often tell us how they are now forced to carry their calendars with them or bring staff to handle scheduling because people are so anxious to get their appointment on the books after the talk  (…don’t worry about what to say or do to make this happen… we’ll teach you our entire presentation outline and success formula!)  If you can follow a recipe, you can host a 5 figure​ ROI event!)

This event is limited to 20 attendees, and spaces are filling up. If you are even remotely curious how Speaker School can help you boost your results and make speaking the most profitable thing you do in your practice, view our agenda and reserve your space HERE.

Until then, here are three areas to investigate if you are hosting a ton of workshops but failing to fill up your calendar with fresh appointments from your efforts:

1.     Your marketing– If you are hosting your own events or handling the promotion of events for referral sources, it is possible that your marketing materials are attracting the wrong prospects.  Try tweaking your invitations, flyers, etc. to help prospects better “prequalify” themselves or tweak the demographics of where your materials are being sent. 

2.     You are not speaking to SELL- Anyone can give a lecture; speaking to sell is an art.  If your presentation is not designed in such a way to “seed your offer” from the start of the talk and lead your prospects down a funnel where the only obvious choice at the end of the workshop is to schedule an appointment with you, you are wasting your time, effort and resources.

3.     Zero or Insufficient Follow Up– Some people need a few days to digest all that you’ve taught them before they make a buying decision. If you did not cleverly capture their email or phone number during your workshop, you will have no way to contact those people who are still on the fence a few days later.  Talk about leaving money on the table!

Of course I am here to chat if you have specific questions about Speaker School or any of the other workshops we are hosting this year at our Tri-Annual Practice Enhancement Retreat.   Just email me and let me know how I can help.

Best Regards,

Molly