We are getting ready to close the books on 1Q 2013. So, looking into 2Q (that is less than 3 weeks away), where are you with your 2013 Marketing Plan?
If you aren't looking at your marketing plan and reviewing it weekly, your not developing your marketing. You need to work your strategies and review your written plan weekly to make sure everyone in your firm understands, with complete certainty, the direction of the company.
Your marketing plan should be a comprehensive and researched document which covers all essential aspects of taking your firm to the next level. When you created your plan, did you ask yourself the following questions:
– Where are we right now?
– Where do we want to be in a year?
– What opportunities exist?
– How will we get there?
– Who will do what and by when?
– How will we know we've arrived?
The next and very crucial step is to develop and work your plan! Don't just set all that brainstorming and creativity to ROI aside. Work it!
Your marketing plan is a living document for the marketing department and something they need to monitor REGULARLY. You have to monitor the progress of your plan and review it for it to work!
Review it weekly, prioritize the action steps, set clear deadlines and clear exceptions for success!
Roslyn Drotar – Implementation Coach, Lawyers With Purpose
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