One of the main sources of confusion for clients, their families, our business synergy partners, and even other lawyers, is how the iPug™ trust differs from "traditional" irrevocable and revocable trusts. In order to help clients make the best decision about what is right for them, we need to educate. However, in a busy law practice, it is sometimes impractical, maybe even impossible, to fully educate everyone, especially if there are adult children or other busy professionals involved.
Lawyers With Purpose Member, Nicole Whipp, is a practicing attorney in Southeast Michigan. Her firm, Family & Aging Law Center, has three offices that serve five counties in the metropolitan Detroit area. Nicole is a self-proclaimed "serial entrepreneur" and passionate marketer, and is always working to use her marketing to educate about the benefits of elder-centric estate planning. She has created Smart Planning 101 (content is not confined to state-specific law). It covers topics that generally affect what "older Americans" and their families may face.
She has created a resource for you that will boost your efforts in educating others about the benefits of iPug trusts (especially if someone says, "Where can I go to find out more about this?"). Recently, Nicole Wipp interviewed Dave Zumpano on her podcast, "Smart Planning 101." In the course of two episodes, Dave thoroughly explains the fundamental differences between the various types of trusts and how the iPug fits into a complete estate plan. Even better, he does it using easy-to-understand language.
The interview and explanation is geared toward the layperson, but that doesn't mean it isn't beneficial to a lawyer. Whether you choose to have clients listen to it on their own time, or you use it to gain insights into how to convey the message in a way that is easy to understand, Dave is there – and even better, on demand!
A note from member Nicole Wipp:
“One of the main benefits of belonging to an organization such as Lawyers With Purpose is that it helps you, the attorney, differentiate yourself in what is becoming an increasingly commoditized market. (Online estate plans, anyone?) There's no question that a majority of the work we do is highly specialized, yet the public generally still doesn't understand the real benefits of working with an elder law attorney that can help them navigate the maze of federal, state, and administrative law and procedures that can and will affect them. These podcast episodes with Dave will help illustrate the real difference of what you can provide.”
Nicole C. Wipp, Attorney & Counselor at Law - Family & Aging Law Center PLLC
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