Estate planning is no longer a one-size-fits-all service. Clients today expect solutions that are as dynamic as their lives—and as protective as their legacy demands. That’s why the iPug® Protection Trust, offered exclusively through Lawyers With Purpose (LWP), should be in every estate planning attorney’s toolkit.
This isn’t just another trust. The iPug® is a flexible, client-centered, and protection-rich tool that solves the two most common client concerns in estate planning: How do I protect my assets without giving up control? And, How do I plan for long-term care without losing everything I’ve built?
Here’s why estate planning attorneys should not only understand the iPug® Trust — but actively offer it.
1. It Solves the Control vs. Protection Dilemma
Traditional irrevocable trusts require clients to hand over the reins. But that’s not what most clients want, especially business owners, real estate investors, or parents with blended families.
Since 2001, the iPug® Trust has broken the traditional planning mold by:
- Utilizing much simpler individual state common law than the complicated laws associated with the few states that offer specific Domestic Asset Protection Statutes
- Allowing the client to serve as their own trustee
- Letting clients control investments and distributions
- Permitting modification of beneficiaries and other key trust terms
- Delivering asset protection from creditors, lawsuits, and long-term care costs
Bottom line: Clients don’t have to choose between control and protection, they can have both, and have been getting it successfully since 2001.
2. It Meets a Growing Demand for Long-Term Care Planning
With nursing home costs skyrocketing and Medicaid eligibility rules tightening, your clients need proactive strategies to protect their assets before they face a care crisis.
The iPug® Trust:
- Starts the Medicaid look-back clock at funding
- Shields assets while complying with Medicaid transfer rules
- Enables clients to qualify for care while preserving wealth for the needs they may incur that Medicaid does not pay and to provide a legacy to their family
Offering the iPug® Trust means you’re helping clients prepare for the real financial risks of aging, without last-minute stress.
3. It’s Built for Flexibility and Customization
No two families are alike, and no estate plan should be, either. The iPug® Trust was designed for customization at every level, including:
- Income-only, control-only, or hybrid structures (MIT™, FIT®, KIT®)
- Spousal access and second marriage protections
- Post-death IRA sub-trusts
- Business interest shielding and high-risk asset separation
- Extended protection for multiple generations
Through LWP’s STEPS™ software, attorneys can create a tailored iPug® Trust in a fraction of the time of traditional drafting, all while delivering a more personalized client experience.
4. It’s a Market Differentiator for Your Practice
Many attorneys offer boilerplate living trusts or basic irrevocable strategies. Few offer a proprietary solution like iPug® that’s:
- Legally sound
- Medicaid-conscious
- Tax-efficient
- Fully customizable
- Client-controlled
By offering iPug®, you position yourself as a forward-thinking estate planner who delivers results, not just documents.
5. It Strengthens Lifetime and Legacy Planning
The iPug® Trust isn’t just about protecting today; it’s about securing tomorrow. With the ability to:
- Protect assets for special needs beneficiaries
- Prevent inheritance loss due to divorce or lawsuits
- Create multi-generational protection and control
- Preserve vacation homes and family businesses
- You’re helping clients pass on more than wealth—you’re helping them pass on security and intention.
It’s Time to Add iPug® to Your Offerings
The iPug® Protection Trust represents a smarter, more client-centered approach to estate planning. It gives clients what they want, control, protection, flexibility—while giving you, the attorney, a tool that’s legally robust, easy to draft, and deeply valuable.
If you’re an estate planning attorney looking to offer more than “just a trust,” it’s time to integrate the iPug® into your practice. With LWP’s tools and training, you’ll be able to deliver customized solutions that grow your firm and protect your clients in ways traditional planning simply can’t.
Ready to learn more about offering the iPug® Trust?
Book a demo of LWP’s STEPS™ software or attend a live training session to see how this powerful trust fits seamlessly into your process.
