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LIVE WEBINAR:

How the iPug® Can Double Your Average Case Value

Position Premium Planning. Increase Fees. Deliver More Value.

👉 Register Now

May 14, 2026

12:00pm - 1:00pm EST

Live Webinar on Zoom

Hosted by:
Britt Shearin, Esq.

Head of Legal Education
Lawyers With Purpose

What if your current estate planning model is capping your revenue… without you realising it?

Most attorneys don’t have a pricing problem. They have a positioning problem.

You’re offering plans that solve part of the client’s risk…
Then wondering why clients hesitate at your fee.

Because when the solution feels incomplete—
the price always feels too high.

There’s a reason some firms consistently command higher fees

It’s not better sales scripts.  It’s not more aggressive pricing.

It’s this:

👉 They offer a more complete solution
👉 They communicate real-world outcomes, not documents
👉 They position their planning as something clients want—not question

That’s exactly where the iPug® Protection Trust changes everything.

In This Webinar, You’ll Learn How to:

  • Position the iPug® as a premium planning solution
    So clients see it as more complete, more protective, and more valuable from the start
  • Explain—clearly and confidently—why it commands higher fees
    Without overcomplicating the conversation or overwhelming your client
  • Shift your consultations away from price resistance
    And toward outcomes, protection, and long-term peace of mind
  • Identify immediate opportunities in your existing client base
    So you can start increasing case value without changing your entire pipeline
👉 Register for the Webinar

What Makes the iPug® Different

(And Why Clients Pay More for It)

Most traditional plans–like revocable living trusts—
solve a limited set of problems.

The iPug® goes further.

It creates a more complete planning outcome, including:

  • Probate avoidance
  • Asset protection
  • Long-term care positioning
  • Control and flexibility
  • Legacy protection

And here’s the key:

Clients don’t pay more because it’s complex.
They pay more because the value is clear, meaningful, and complete.

What You’ll See Inside the Webinar Training

You’ll walk through:

  • A side-by-side comparison of RLT vs. iPug®
  • A real case value breakdown so you can see the difference in fees
  • The exact positioning approach used to justify premium pricing

For Estate Planning Attorneys – This Is For You If:

  • You feel like your current planning model is limiting your revenue
  • You’re tired of defending your fees in consultations
  • You want to offer something that feels more aligned with real client needs
  • You’re ready to move from commodity planning to premium strategy
Brittney Shearin

Meet Your Presenter

Britt Shearin, Esq.

Head of Legal Education

Lawyers With Purpose

Britt leads legal education at LWP and works directly with estate planning attorneys to help them implement advanced strategies, strengthen client conversations, and build more profitable, purpose-driven practices.

What Attorneys Walk Away With

By the end of this session, you’ll be able to:

  • Confidently present the iPug® as a premium solution
  • Explain its value in a way clients understand and accept
  • Restructure your consultations around outcomes—not price
  • Spot opportunities to increase case value immediately

One Shift Can Change Your Entire Practice

When your solution becomes more complete…
Your pricing becomes easier to justify.

When your value becomes obvious…
Clients stop pushing back.

Reserve Your Spot

Learn how to position a modern estate planning strategy that clients want to pay more for—because the value is obvious.

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This is how firms move from:

Inconsistent fees → Predictable revenue

Price objections → Confident enrollments

Basic planning → Strategic, high-value cases

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